AMREF Launches a Fresh Brand

FOR IMMEDIATE RELEASE:  April 10, 2014

The African Medical and Research Foundation (AMREF) becomes Amref Health Africa

Toronto, ON – The leading African health organization – the African Medical and Research Foundation (AMREF) – is launching a new name and logo globally.  Today, AMREF becomes: Amref Health Africa.

Amref Health Africa

AMREF has become Amref Health Africa


Amref Health Africa reaches more than 12 million people every year and has been recognized with the Bill and Melinda Gates Award for Global Health.  The new name, Amref Health Africa, pays homage to the organization’s heritage while reflecting Amref Health Africa’s innovative health care programs in Africa.  In its 57 years,  Amref Health Africa has evolved from a curative, medical services provider to a preventative, public health, training and advocacy organization.

“We are much more than our former name would suggest,” said Amref Health Africa’s Nairobi-based Director General, Dr Teguest Guerma.  “Originally founded as the Flying Doctors of East Africa and staffed by doctors who flew propeller planes to bring health care to remote areas, much of our work now involves training health care workers at all levels and strengthening local health systems.  We also monitor and evaluate health outcomes, upgrade laboratory standards and use evidence-based information to compile research that enables us to advocate for improved health policy on both national and global levels.  And of course we continue to work with our ‘Flying Doctors’ to take specialist surgical outreach and training to remote areas of Africa, as well as generate income for our programs with an emergency evacuation service.”

Amref Health Africa has trained more than 600,000 health care workers since its inception in 1957, improving the health of more than 30 million Africans.

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About Amref Health Africa (www.amrefcanada.org)

Amref Health Africa, the largest African-led international organization on the continent, provides training and health services to over 30 countries in Africa. Founded in 1957 as the Flying Doctors of East Africa to bring critical health services to remote communities, Amref Health Africa now delivers preventative, community-based health care. With a focus on women and children, Amref Health Africa manages a full range of medical and public health programs tackling the most critical health challenges facing the continent: maternal and child care, HIV & TB, malaria, clean water and sanitation and surgical and clinical outreach.

Much of Amref Health Africa’s credibility with local communities and African governments stems from the relationship and trust that has been built over the past 57 years. Since our inception, Amref Health Africa has trained over 600,000 health workers.

For more information, or to arrange interviews, please contact:

Jennifer Foulds
Amref Health Africa in Canada
(416) 961-6981
(647) 771-5815 (mobile)
jfoulds@amrefcanada.org

Jennifer Foulds
Director of Communications and Public Relations

Jennifer Foulds is the Director of Communications and Public Relations at AMREF Canada.

Want to interview an Amref Health Africa expert? Get in touch with our Director of Communications and PR, Jennifer Foulds.