Rachel Lancaster returned to Amref Health Africa in 2017 after several successful years developing innovative marketing strategy for TD Bank. She brings with her a deep and diverse business acumen and strategic approach gained from over a decade of experience working with corporate and not-for-profit organizations to achieve their marketing mandate.
Rachel has a background in strategic planning, direct marketing and advertising and has led high-profile initiatives within the financial sector with TD and RBC Royal Banks and has helped not-for-profit organizations like Dignitas International, the Ontario Association of Health Care Centers and Plan Canada establish effective branding and fundraising strategies.
Passionate about Amref Health Africa’s mission to create lasting health change for Africa, Rachel is a firm believer in the organization's ethos of sustainability and has seen the positive impact a community-based health care approach has on Africa’s most vulnerable – often women and their babies and young girls in rural and remote areas.
Rachel is responsible for the growth and development of fundraising activities in Canada.